About Finovate
Our Story Began with a Single Word: Stewardship
The Finovate Story
Our History
Finovate was founded in late 2014 on the principle of stewardship. It is at the heart of everything we do, guiding how we manage and protect our clients' financial interests. We recognised that business owners are not just entrepreneurs; they are custodians of what has been entrusted to them: their teams, capital, and purpose. Yet, most advisory and accounting firms were focused only on compliance, not value.
From the start, our calling was clear: to walk alongside business owners as trusted stewards, helping them unlock the full value of their businesses - not just keep the books balanced.
Our Commitment to Stewardship
These three words define how we serve:
• Business: We embed sound financial leadership into the heart of every decision of founders, entrepreneurs and businesses wanting to make a real impact.
• Growth: We unlock measurable value and sustainable scalability.
• Stewardship: We act with integrity, helping leaders multiply what’s been entrusted to them.
This is not just our work, it’s our calling.
From Compliance to Value Creation
Where others stopped at reporting, we saw the opportunity to create real growth.
We built Finovate to bridge the gap between financial data and strategic decision-making, embedding seasoned finance leadership into growing businesses through a Fractional Finance model.
True stewardship in financial planning goes beyond just preserving money but it’s about growing resources with purpose and passing on a lasting legacy. By providing the right people, systems, and structures at the right time, we enable founders to focus on what they do best: scaling with purpose.
Our Vision
We believe finance can be redemptive. Our vision is to create 100,000 jobs by 2035, by helping 1,000 founder-led companies 10X their growth. We partner with entrepreneurs who dream beyond their borders, scale-ups and startups with global vision and local impact, building systems and teams that last.
Our Mission
Our mission is simple: Our clients’ success is our mission.
When our clients thrive, their people thrive, and their nations thrive.
Through stewardship and strategic finance, we’re rebuilding the economic walls of South Africa, and creating bridges to the world.
Partner With Us
Finovate is more than a finance firm. We are your Fractional Finance Partner for Scale, combining strategic insight, financial excellence, and faith-driven purpose to help you grow sustainably, profitably, and with impact. We also pride outselves as Global Expansion Specialists, enabling UK & US business to set up your own entity in South Africa in under 2 months.
Our Values
Are you feeling inspired to join our mission?
Team Player
Our commitment to stewardship aligns with the highest standards of corporate governance in South Africa. Valuing clear communication, unity, adaptability, and prioritising the collective good over individual gain.
Growth Mindset
Embracing challenges with a growth mindset, continuously learning, improving, and fostering individual and team growth.
Servant Heart
Listening with empathy and understanding, seeking opportunities to serve and uplift others, going above and beyond when possible, and serving with humility and selflessness.
Extreme Ownership
Taking full responsibility for actions and outcomes, addressing challenges proactively, and striving to exceed expectations.
Nothing is built without a great team
Meet Our Directors
Our Leadership Team
Alet Rossouw
Head of Payroll
Neethling Joubert
Head of Industrial Relations
Shavaughn Michaels
Head of AFS
Yanga Tolashe
Head of Innovation
Martin Kotze
Head of Finance
Loraine Botes
Head of Inward Expansion
Margaux Lourens
Head of Fiduciary & Cosec
Van Zyl Bester
Team Lead
Sune Bruwer
Team Lead
Jan-Hendrik Basson
Team Lead
Does this sound like you?
The Finovate Team
Ready To Partner With Us?
Our Offices Are Located In
South Africa
2nd Floor Waterstone Office Park, Suite 6
Cnr R44 & Main Road
Somerset West
7130
United Kingdom
3 Queen Square
Bath
BA1 2HA
Professional Associations
Ready to unlock financial growth?
Book a free 30-minute consultation with one of our trusted experts today.
